Ordering food online has never been easier, especially thanks to food ordering and delivery giants such as Just Eat, Uber Eats, and Deliveroo.
According to the School for Public Health Research, one in five UK adults eat meals out or order takeaways in each week. Now hungry customers have access to hundreds of restaurants and can order their favourite dishes without getting up from the sofa.
But does convenience come at an inflated cost? According to Which? the answer is a resounding yes. While it may be super easy to view all the takeaway options available to you in one place, it turns out you are paying for the privilege.
Apps such as those mentioned above tend to add a premium, and you could end up spending a lot more than you need to, with many items on the menu being listed as more expensive than if you order through the restaurant directly.
Naturally, collecting and delivering food will come with costs, and these are typically passed to the customer. However, research indicates that ordering through apps will set you back significantly more than if you’d ordered directly, and if you are racking up a lot of dishes, that extra cost will keep getting higher and higher.
So why are there hidden costs when ordering a takeaway?
The expense is actually attributed to restaurants charging extra for their food delivered via these apps. The restaurants themselves pay a commission to the apps (which is how the apps make their money). So in order not to lose out, they make their products more expensive.
Restaurants are charged anywhere between 15% and 35% in commission for having access to the platforms. While this means more orders for them, they make significantly less on orders placed via the app, and therefore feel they must make their products more expensive. With online food ordering apps becoming the go-to way for most people to buy when they fancy a takeaway, many restaurants have felt pressured to join. Choosing not to list their menus on here could be massively bad for businesses. If they want to stay competitive, many feel like they have no choice but to list their takeaway services through these apps and then have to pay the massive commission rates — without really feeling as though they have much choice in the matter.
Delayed deliveries and careless drivers
While no one can question that these apps are convenient for customers, there have been significant complaints about orders arriving late, food being cold, or leaking packages. Missing items are also a commonly reported problem. Trying to complain and receive a refund or a fresh order can also prove tricky as customers are passed between the apps and the restaurants, each passing the buck to the other to resolve the issue (it’s essential to know your rights in these situations, and a refund should be given directly back to the card with which you paid).
So while ordering through an app does provide unquestionable benefits, it is vital to be aware of the hidden costs of doing so. Next time you fancy a takeaway ordering direct from the restaurant may well save you money, better support the business, and, if you do have any complaints, they are likely to be more satisfactorily resolved too.


