While the foot­ball results might not have been what we hoped, the Euros were an excel­lent excuse for sports lovers to gath­er around the TV, get some great food in, and watch the beau­ti­ful game together.

With pubs, bars, and restau­rants still not oper­at­ing at full capac­i­ty, when it comes to watch­ing major sport­ing events, many peo­ple pre­fer to do so from the com­fort of their own homes. While the atmos­phere watch­ing a game out can be thrilling, lots of us don’t like the crowds, the heat, the push­ing the way to the bar to get some­thing to eat and drink, and so set­tling down in front of the TV with a take­away can seem like a much more appeal­ing option.

There is no doubt that sport­ing events can have an eco­nom­ic impact on small­er busi­ness­es. Accord­ing to the British Heart Foun­da­tion, we Brits spend a bil­lion more hours view­ing sports than actu­al­ly play­ing them.

Sport­ing events take place through­out the year, and if you are hop­ing to boost your take­away sales around that time, think about how you might mar­ket your menu to remind peo­ple that get­ting a take­away goes hand in hand with watch­ing a big sports event be an intel­li­gent move.

It’s no sur­prise that foot­ball is the most pop­u­lar sport for watch­ing on TV. SPORT+MARKT — a sports research com­pa­ny report­ed that the Pre­mier League boasts an annu­al TV audi­ence of 4.7 bil­lion. At the same time, The Euro 2020 final Eng­land Vs. Italy was the UK’s most-watched foot­ball match, viewed by 29.85 mil­lion peo­ple across the BBC and ITV, with view­er­ship peak­ing at 30.95 million.

Take­away deliv­ery giant, Deliv­eroo revealed that orders on their app rose on aver­age by 25% dur­ing the hour pri­or to each of Eng­land’s Group Stage kick­offs, and the team’s final group match Vs. Bel­gium they claimed was their “busiest ever din­ner ser­vice for a Thurs­day night.”

Maximising your takeaway sales when major sporting events occur

How­ev­er, it’s also worth mak­ing a note of all the oth­er major sports events that take place through­out the year, and not just in the UK, but over­seas too. Look­ing beyond foot­ball can help take­away busi­ness­es max­imise their sales by pro­mot­ing oth­er vents that are pop­u­lar with sports fans. The Super Bowl is an ide­al exam­ple of an event that could see view­ers glued to their screens and reach­ing for a take­away menu at the same time!

Lets face it; if you love watch­ing sports, there is noth­ing bet­ter than get­ting hyped up to watch that all-impor­tant match, invit­ing your friends around, and indulging in a take­away from your favourite restau­rant when you do. So if you are a take­away busi­ness hop­ing to max­imise your sales, con­sid­er how you could remind cus­tomers when sig­nif­i­cant sports events are com­ing up and how love­ly it would be to make an evening of it with their favourite dishes!

Upcoming holiday dates to take note of:

The Olympics July 23 — August 08

The Par­a­lympics August 24 — Sep­tem­ber 05

The Lions tour of South Africa July 03 — August 07

The Hun­dred crick­et tour­na­ment July 21 — August 21